P.A.L.T.A - Brand Identity & Visual System
Client:Â
Archt.io (Software Company)
January 2025
Software Used:
 Adobe Illustrator
🔗 Project link: (Coming soon)
What we delivered
✅ Brand identity development
✅ Logo & visual system design
✅ Digital content proposal
✅ Logo & visual system design
✅ Digital content proposal
Archt.io approached me with a rough sketch of their SaaS product P.A.L.T.A (People, Account, Loans, Transactions, and Administration). The goal was to create a brand identity that would serve as a foundation for the development of their system while integrating a rhetorical avocado reference, which was a must for the client.
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Archt.io llegó con un boceto inicial de su producto SaaS P.A.L.T.A (People, Account, Loans, Transactions, and Administration). El objetivo era crear una identidad de marca que sirviera como base para la programación del sistema, integrando un recurso visual relacionado con el aguacate, que era un requisito del cliente.
Creative Approach
To balance concept and functionality, I designed a modular logo that deconstructs the avocado form into a network of nodes, symbolizing the three core elements of the brand. This visual system enhances both recognition and scalability across different applications.
🎨 Designed solo, focusing on a minimalist yet dynamic identity.
Para fusionar concepto y funcionalidad, diseñé un logotipo modular que fracciona la forma de la palta en una red de nodos, representando los tres pilares clave de la marca. Este sistema visual garantiza una identidad flexible y escalable en distintas aplicaciones.
🎨 Proyecto desarrollado de manera independiente, con un enfoque minimalista y dinámico.
